The Home Spa Market Experiences a Surge in Demand


Couple enjoying finnish saunaThe global wellness industry is now worth a whopping $3.7 trillion market, according to the Global Wellness Institute, and high-end swimming pool design and build company Aqua Platinum has revealed that consumers are taking an ever more educated approach to their wellness.

A spokesperson for the firm explains: “The wellness and vitality industry has boomed in recent years and, as the range of products and experiences on offer has expanded, so too has consumers’ curiosity. As we become more appreciative of the value of wellness to our daily lives, consumers are educating themselves on how best they can take advantage of both ancient traditions and modern technology.”

The sauna is a prime example. This centuries-old Finnish concept, present in almost every Finnish home, has long been a favourite of Britons.

Now, increasing numbers of British homeowners are opting for one as part of a personal suite of spa facilities, along with a plunge pool (maintained at 5-10°C) that they can jump into immediately afterwards, for maximum benefit.

This combination of treatments is catching on. Heptathlete Jessica Ennis-Hill, tennis star Andy Murray and runners Paula Radcliffe and Mo Farah are among several elite athletes who have spoken out about the benefits of ice-cold water on muscles and blood flow.

Consumers are also becoming interested in different sauna styles. While the hot, dry atmosphere of the Finnish sauna has long been popular, cooler, wetter bio-saunas are now hitting the mainstream, along with the Russian banya (a high humidity room that is similar to a bio-sauna).

The Aqua Platinum spokesperson says: “It’s not just about having an indoor pool any more. Those who are committed to their health and wellbeing are opting for saunas, steam rooms, jacuzzis, plunge pools, experience showers and spa pools with volcano jets and sprays for back, neck and shoulder massage. It’s about blending scientific advances in fields like sports exercise with ancient relaxation wisdom to create the ultimate bespoke vitality experience in your own home.”

The mixture of traditions and environments allows for some exciting design features. While saunas remain simple in presentation, with wood and natural stone constituting their main elements, soft lighting can be concealed beneath benches and backrests, while fibre optics can provide a twinkly effect in the ceiling.

Another modern design feature that is becoming increasingly popular is an aquarium wall. According to Allan N. Schwartz PhD, “fish tanks are a wonderful way to further reduce anxiety and stress” when combined with other, stress-busting activities. Aquarium walls are the ideal example of blending ancient relaxation knowledge such as this with modern design techniques.

As the high-end home spa market expands, so do the range of facilities and treatments on offer.

If you decide to implement any of these features into your overseas property, remember to make sure they are covered by your insurance.

Check out our Overseas Property Insurance to find out what cover we can offer you: https://www.insuremyvilla.com/policy-wordings.php

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